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The Cloud Is Thirsty: How Italy Is Beginning to Reckon with Data Center Consumption

Attention on the energy and water consumption of data centers is set to increase alongside growing demand for digital services, cloud computing, and artificial intelligence. This trend is also highlighted in a recent article published by La Stampa, which addresses an issue that is becoming increasingly central to the future of the country’s digital infrastructure.

The rapid evolution of the digital economy is making data centers a strategic asset for Italy’s competitiveness, enabling the processing and storage capabilities required by businesses, public administrations, and emerging AI-driven applications.

In this context, it is essential that the public debate be grounded in objective data and a clear understanding of the actual impacts of digital infrastructure. As highlighted by the market research presented by IDA – Italian Datacenter Association during the Data Center Symposium, the sector’s development requires a balanced approach that combines technological innovation, environmental sustainability, and value creation for local communities.

Challenges related to energy, water, and land use are becoming increasingly relevant and call for planning, transparency, and collaboration among institutions, industry stakeholders, and local communities. At the same time, it is important to recognize the critical role data centers play in enabling the country’s digital transformation and supporting economic growth.

For this reason, IDA continues to promote an informed, evidence-based dialogue, with the goal of fostering the sustainable development of digital infrastructure in Italy.

Read the full article: https://www.lastampa.it/energie/2026/10/12/news/la_nuvola_ha_sete_cosi_l_italia_comincia_a_fare_i_conti_con_i_consumi_dei_datacenter-15764218/?ref=lktn

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